TOP 10 CHECKLIST
- BRAND – are you clear on what yours is? proud of it? requires any changes?
- PERSONALITY – does yours shine through in your business?
- TARGET AUDIENCE – do you speak to them clearly & with on-brand messages?
- PERCEPTION – do you check in with clients for their thoughts on your business/services?
- DISTINCTION – do you remind your clients of why you are UNIQUE?
- BUSINESS CORE VALUES – do you echo these in every transaction?
- MISSION STATEMENT – if you have one, can you recite this without reading it?
- PERSONAL SLOGAN – do you repeat this OFTEN in your conversations?
- VISUAL IDENTITY – do you use your marketing materials in a consistent manner? (imagery, colours, tone, etc)
- MARKETING – are you selling yourself as a complete “branded package”?
this checklist will help you stand behind your BRAND – stick to it!